BonAqua

Бренд воды компании Coca-Cola. Один из лидеров рынка.

strategy

Бренд воды компании Coca-Cola. Один из лидеров рынка.

Objective

To find relevant codes for the brand platform, formalize prospective semantic territories

Solution

A semiotic study of the global category of water and culturological research of water as a phenomenon in Russian culture

Outcome

The research helped the brand to better articulate current perceptions and adjust to changes in the context of current cultural codes

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