Media1. Ideas Make Business

Media1 independent group was formed in 2018, uniting the MUZ-TV, Yu, and Disney TV channels into a developing ecosystem, as well as the Gallery digital network and Vyberi Radio, traditional but widely known assets. Now, what needs to be done is to launch representation in the B2B segment among investors, advertisers, and industry experts. This objective was the main incentive to renew the Media1 corporate brand we engaged in.

branding

Media1 independent group was formed in 2018, uniting the MUZ-TV, Yu, and Disney TV channels into a developing ecosystem, as well as the Gallery digital network and Vyberi Radio, traditional but widely known assets. Now, what needs to be done is to launch representation in the B2B segment among investors, advertisers, and industry experts. This objective was the main incentive to renew the Media1 corporate brand we engaged in.

The brand platform was developed based on the context categories and company culture that were investigated by the team of our insights agency, Signal. We noticed that the pattern behavior of major media players, along with their inaccessibility and bureaucracy, often cast a shadow on the prospects of the entire media business, devaluing it in the investors' eyes.

Media1 is different. The company has high performance indicators and preserves the spirit of a startup despite its scale. The creative and result-oriented approach to business development can be compared to modern art when new bold ideas turn into a commercially successful product. This approach allowed us to formulate the brand's essence and come up with the «Ideas make business» slogan.

We turned the new Media1 image into the visual metaphor of a contemporary art gallery with the holding's promising assets on display — there are five geometric shapes with the best ideas born in their collaboration and intersection. The entities complement each other, set accents on the layout, or become containers for content, each time changing the picture as the Media1 team tries to change the industry. The figures artistically live in a museum aesthetic: it is worth paying attention to the space, the typography, and the layout full of air and typographic constructions. The elements are arranged within the format so that the upward direction is visible as a metaphor for determination and leadership.

The accent red in the palette is an ambitious way to highlight how the company differs from its competitors. Most Russian media holdings usually have a blue-gray color scheme making the business look unimpressive and conservative among other images. We have successfully chosen the proper saturation and depth of red to reflect the brand's courage, expertise, ideas, and ambition.

Media1 new identity uses two logo options: a full version and a symbol. Both incarnations are concise and sharp, they reflect modern museum aesthetics. We recommend the client to use both versions for now to reinforce the association that Media1 equals M1. Further, the symbol will work independently as it also represents the synergy of elements and movement.

We developed a style that communicates the structure of the group and emphasizes its internal togetherness. The new image takes time to get used to. However, it opens up many possibilities for the brand and its development.

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