MegaFon. Close to you for real

In late 2013, mobile and telecom operator MegaFon rebranded itself. As two global branding agencies were updating the operator’s basic brand elements in offline, we were developing a new system for designing the company’s digital interfaces. The outcome saw the key resources redesigned, and a digital guide created, which defines the basis for execution of all the brand interfaces.

branding

In late 2013, mobile and telecom operator MegaFon rebranded itself. As two global branding agencies were updating the operator’s basic brand elements in offline, we were developing a new system for designing the company’s digital interfaces. The outcome saw the key resources redesigned, and a digital guide created, which defines the basis for execution of all the brand interfaces.

Megafon’s new offline style is based on composition of circles, which is difficult to work with within a digital space. We proposed a solution in which circles stylishly and smoothly blend with rectangular shapes that are typical of any interface.

In addition, adaptation required a set of branded icons, which initially looked good only in large formats on offline media. We gave close and thoughtful attention to each line, and achieved maximum readability even with the smallest formats.

The proposed stylistic solution formed the basis for the interfaces of many of the company's projects, from basic web resources to applications for mobile devices.

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