All services and approach

Services

We help brands answer the question, “Who are we?” while organically integrating into the culture in which they exist by latching onto today’s meanings and territories. Our strategies are exhaustive guidelines for brands about relevant cultural codes, visual and verbal cues, CX, storytelling and touchpoints.

Semiotics

Semiotics and cultural research are the foundation of our approach. We study culture in order to explain hidden meanings and decode people’s irrational motivations—the ones they can’t explain, yet form the core of their identity.

Audience research

We don’t just analyze customers. Instead, we study people in their natural environments. We focus on practices, communities, values and tribes. This is what helps us find deep insights, rather than being satisfied with obvious observations.

Future research

Our strategic product based on trend forecasting, a business discipline for studying the future. A clear understanding of events predicted to take place between 3 and 15 years down the road lets us develop business strategies and launch products and services that are relevant to today’s demands.

AI-thinking

We automate data gathering and analysis processes by developing our own products based on machine learning, computer vision technologies and natural language processing and understanding (NLP and NLU). They let us analyze enormous databases to efficiently find weak signals.

Strategic products

Within our team, we develop product thinking. Alongside Redefine (e.g. Look At Media), we launched Brandwave, an ecosystem of strategic marketing based around work with trendsetters. Brandwave lets a brand find its place among existing trends and understand how to work with modern demands from progressive audiences.

Digital products

Research and analysis

Full immersion in a brand and product, research into their market category and competition, analysis of the client’s business. We conduct deep interviews and test our hypotheses.

Design

The first step in visualizing a product is a design concept. At this stage, we set the stylistic direction, general idea, user experience, interactive elements and content plan.

UX/UI and design

We devote special attention to users’ needs and the cleanness of the interface. Our solutions create an experience of understanding and intuitive ease.

Interfaces

Interfaces for functionally rich products: CRM, big data monitoring and management systems, and user account management systems for major e-commerce projects.

E-commerce

We help retailers go online, creating online stores and consulting on business practices that go beyond the realm of web development.

Mobile

Cross-platform development of mobile apps using the tools that are best optimized to achieve the client’s goals.

Products

Full-cycle development and launch of digital products and services: product analysis and research, UX/UI, development, road map, development strategy and others.

Digital platforms

High-throughput portals for businesses with millions-strong customer bases who demand flawless operation from a whole series of functional products.

Promo

Everything connected to a brand’s presentation and promotion: landing pages for new products, promo sites for advertising campaigns, special projects, media, interactive stands and others.

Brand space

We create corporate sites, HR portals and intranets with easy-to-use CMS and intuitive tools for updating visual and text content.

AI & Machine learning

AI products for companies that can predict demand, optimize important business processes or automate routine work. For internet services, we develop high-precision recommendation engines, chat bots and other products.

AR / VR

Cross-platform development of AR and VR solutions to effectively present a product both on- and offline. High-quality 3D work and fast content upload.

Design and branding

Research & Strategy

We check our initial hypotheses and collect feedback and behavioral data from users, which we then use to develop a methodology for continual improvement of the product.

Brand Identity

An individual brand image that creates visual charisma and brings the target audience into contact. Universal design systems that work for all 360 degrees of touchpoints.

Communications design

We check our initial hypotheses and collect feedback and behavioral data from users, which we then use to develop a methodology for continual improvement of the product.

Naming

An exciting and memorable name for a company, product or service can do more than inspire our clients—it lays a strong foundation for the development of a visual language and the brand’s ongoing communication.

Illustration

Illustrations make communication far more precise, since we can control everydetail inside an illustration. Using illustration, a brand can become more excitingand emotionally rich when they need it most.

Packaging

Precise work with form and materials lets us create a more complete brand image and bring their visual language into the real world, working with both visual and tactile components of the brand’s identity.

Guideline

Systematizing a visual language lets us check the functionality of all design elements, cut out the excess and set clear rules for working with all the style elements. At this stage, we also put together master layouts and master animations to simplify the creation and iteration process in the future.

CG & Motion Graphics

We devote special attention to creating animation potential within an identity. Today, a brand has to live in motion: microanimations on its site, YouTube videos, TikToks and Instagram stories. Therefore, it’s worth dedicating time to developing and describing the rules by which the brand will live in motion.

Type Design

Words are the basis of any communication. Using an off-the-shelf font is almost always a compromise, while creating a unique font lets you encode the right emotions in your text—and sometimes even save money that would be spend on licensing.

Content & CG

Photography

The development of a photo style includes a description of the rules for your brand’s photo shoots: colors, light, space and setup. We can stage a reference photoshoot so that you know where to direct your focus on your future shoots while using it as material to help describe your retouching rules.

Synergy

Services